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A Content Marketing Funnel Explained

A content marketing funnel is a way to let potential customers learn more about your company, find solutions to their problems and become confident in purchasing from you. Content is more appropriate for each stage of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers interested. Guides and templates that are gated work very well at this point.

Awareness

At this point, consumers know that your brand exists. They are also aware of the solutions you provide. At this point the content should provide information and help prospects about the issues your solution solves and the ways it differs from competitors.

Take note of the keywords your audience uses when searching online. Using keyword research, you can figure out what terms your audience is searching for that suggest an interest in your product or service. This information can be used to develop a content calendar and then decide which content pieces are designed to target these keywords.

Creating content for this stage of the funnel will also help you build brand affinity among consumers. The more consumers learn about your brand, the more confidence they'll have in your capability to solve their problems. This translates into greater conversion rates, whether it's purchase orders, newsletter sign-ups or click-throughs to your website.

A well-executed content strategy can also help you close the gap in conversion at this stage. For example, if you discover that the majority of your content is aimed at awareness but not enough of it is influencing buyers towards a purchase decision, you can increase spending on advertising campaigns to target keywords in the middle of the funnel.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers, providing you an opportunity to showcase your customer service. This can range from retweeting positive reviews to promoting special offers.

You can also use content that is already available to help buyers move through the funnel, like blog posts or case studies. For example, if you write a post about the advantages of your product than the competition's and you want to share it on social media and encourage readers to sign up to your email list for more information. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have used your product. This will encourage other people to do the same, and spread the word about your brand.

Inquiry

A successful content marketing strategy includes the use of a variety of types of content to attract customers throughout the funnel. Brand awareness campaigns, for instance, might include ad copy, but also blog posts and infographics addressing common concerns and objections. This content could be further shared via social media and email to drive organic traffic.

As buyers move through the consideration stage and begin to look for specific features of products that will assist them to make a purchasing decision. Frequently asked questions (FAQ) pages are an excellent content type for this stage. Use keyword research tools like Ubersuggest or search popular industry hashtags to find the people who are asking. Then, you can write answers to these questions and place them in your content funnel map.

During this stage it is crucial to present an enticing and compelling argument that demonstrates the way your product or service will solve their problems and earn them more money. This content should also highlight the distinctiveness of your brand when compared to the brands of your competition.

This is a relatively easy step to measure, as consumers are making a decision whether or not to purchase. To see if you're getting the job accomplished, look for indicators like conversion rates as well as the number of transactions and click-through rates.

As they move into the advocacy phase, they become loyal followers of your brand and are more likely to share your content because they feel so strongly about it. This is a highly effective method of growing your audience. But you'll need to concentrate on creating content that inspires people to share, rather than focusing on purely engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more precise picture of your influence.

Decision Making

At the decision stage consumers are seeking content that confirms their purchase and outlines how to utilize the product. At this point, they need to know that your product solves their issue and will make their investment worth it. At this point it is essential to provide high-quality content, like product guides, case study videos, and customer success stories are crucial. Your customers want to ask questions and receive answers from your support staff. Providing them with personalized emails and 24/7 customer support is a great method to please customers and encourage them to share their experiences with others.

At this stage, you're hoping that the customer will become a brand advocate and will recommend your product to their colleagues and friends. To convert those who are advocates to raving fans, you'll be required to provide them with valuable content that can help them get the most out of your product or service. Personalized newsletters tutorial videos and free trial offers and loyalty programs are great methods to achieve this.

It's time to begin focusing on the retention of your audience after it has transformed from leads to paying clients. The conventional content marketing funnel models tend to view revenue as the conclusion of the process, however it is important to remember that customers will continue to engage with brands after they have completed a purchase. This is why it's important to reimagine the funnel as a loop model, rather than an unchanging structure that ends with revenue.

While conventional content marketing funnels can aid in planning your strategy however, they do not take into account the complexity of the buyer journey. Instead reinventing the funnel as a loop model will assist you in developing a more holistic and effective content marketing strategy. By planning for every stage of the journey you'll be able to create content that is engaging your audience and drive conversions. You can then use the data from these conversions to enhance your strategy and make sure that it's working. Are you ready to discover how this approach will benefit your business? Contact us today to request a free Content marketing playbook!

Retention

A funnel for marketing content is a valuable tool that can assist brands plan their strategy, implement it and measure its success. It also gives them insight into the gaps in their strategy for content that must be filled. If a brand has a lot of content that is geared towards generating awareness and interest but very few pieces targeted at the middle of funnel, it must create content specifically for this stage.

An excellent way to determine how targeted your content is to use tools like Ahrefs to look at the average time spent on page and bounce rate of each piece. The higher these numbers are the more efficient your content is.

After you've put together content to be the top of your content marketer marketing funnel It's crucial to keep it fresh and relevant. This will ensure that your audience stays engaged and curious about your brand and the products or services it offers. The best content marketing agency way to do this is by creating new content that focuses on specific keywords, provides answers to questions that are likely being searched by your audience, and highlights the most recent information on your industry or product.

When your audience arrives at the MOFU stage, they'll be looking for more details about your product or service, as well as ways to solve their problems. In this stage it is crucial to establish trust by offering honest reviews and demonstrating value.

The final phase of the content marketing funnel is when your target audience will make a purchasing decision. This is accomplished through gated content marketer that requires an email or another form of registration to gain access. This content is designed to convert the engagement and awareness you've cultivated at the top of your funnel for content marketing into qualified leads for your sales team to follow up on.

You can still influence the customer journeys through your brand, even though your sales and support teams are responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire funnel of content marketing. This could include helpful resources, behind-the scenes information and special offers that only your target audience will be able to access. If you can build trust to your customers, they will be your greatest advocates and will help reduce your sales cycle.